Technology trends transforming the fitness industry In an era where technology permeates every aspect of our lives, the fitness industry is no exception. From wearable devices to artificial intelligence (AI), technological advancements are reshaping the way gyms and their members approach health, fitness, and wellness. In a study by researchers at Northwestern…

The trillion-dollar industry transforming fitness and health There is no doubt that people are willing to spend when it comes to fitness. According to the International Health, Racquet & Sportsclub Association (IHRSA), in 2019, global industry revenues totaled $96.7 billion, but in recent years it’s become obvious that the fitness industry is…

In our last fitness blog, we looked at membership retention statistics that may surprise you. According to the International Health, Racquet and Sportsclub Association (IHRSA), the cost of recruiting a new fitness member is more than twice the cost of retaining an existing member. Keep reading below for tips and strategies on how to…

The cost of recruiting new members versus retaining existing ones “Make new friends but keep the old. One is silver and the other is gold.” It turns out these classic children’s song lyrics have good advice when it comes to customer recruitment and retention strategies. Bringing in new customers is…

Why the fitness industry shouldn’t overlook people growing older Everyone is getting older — that is no surprise — but current trends and statistics show that the U.S. population as a whole is aging too. According to numbers from the CDC, in 2030, all baby boomers will be older than…

Incentivized wellness programs are bolstering the fitness industry We all know the many benefits of regular exercise, like lowering your risk for diseases like type 2 diabetes, heart disease, and high blood pressure. Now employers are realizing more and more how encouraging their employees to exercise not only reduces health…

How much of the average person’s day is really spent on working out? When it comes to working out, time is often one of the biggest excuses. Americans on average, though, may spend more time than you think on exercise each day. According to data from the Bureau of Labor…

See where the industry is heading in the coming years It’s been a tough couple of years for the fitness industry. Since United Leasing & Finance started lending in the fitness space more than 25 years ago, we haven’t seen anything impact the industry quite like the challenges of the…